Back in May, Google engaged in talks with Twitch to acquire the video game streaming site for over $1 billion. Over the past three months, however, those talks died down enough to where Amazon was able to swoop in and purchase the site themselves for an all-cash buyout of $970 million. For those unfamiliar with Twitch, the website offers video game streaming service in which gamers can stream their gameplay to a live audience while offering commentary, insight, jokes, etc.
With the native implementation of Twitch to the PlayStation 4, the service experienced a huge boost in traffic and new members as PS4 fans wanted to share their gaming videos with their friends and the world. As of January 2014, PS4 users made up 20% of Twitch’s channels alone, which is a stunning number considering how many pre-established channels had been created since the site’s launch back in 2011.
Twitch CEO Emmett Shear had this to say about the Amazon acquisition:
Today, I’m pleased to announce we’ve been acquired by Amazon. We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster. We’re keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazon’s support we’ll have the resources to bring you an even better Twitch.
The future’s looking bright for Twitch, especially with last week’s news that Sony has sold more than 10 million PlayStation 4s since last November, the install base of Twitch users is only going to continue to grow. Side note: Twitch is also available on the Xbox One, but who really cares about that?