Dutch EDM artist Hardwell, recently named the world’s No. 1 DJ by DJ Mag, broke new ground today as the first artist to release a song strictly through the music-id application Shazam. Listeners are prompted to “Shazam” a 20 second clip on Hardwell’s Youtube page that will then unlock his latest single “Dare You” featuring songwriter Matthew Koma, exclusively on the Shazam app. It opens a new avenue for artists to reach fans with their music, as if that landscape wasn’t pretty cluttered already. It should push forward the proliferation of corporate cross-promotions to subsidize label money. Check out the song below and for the full download, get your Shazam app out and hit here.