This might be a first. Kevin Smith’s upcoming horror film, Tusk, will have a branded medical marijuana tie-in to promote the film. Tusk‘s distributors, A24, has teamed up with the Los Angeles-based medical marijuana dispensary Buds & Roses to create two new strains of marijuana, the aptly titled “Mr. Tusk” and “White Walrus.” In addition to teaming up with Buds & Roses, A24 has also teamed up with The World’s Best Ever to create packaging to further promote the film. The limited edition strains and packaging will only be available until September 26th. The World’s Best Ever will also have a contest starting tomorrow for patients to show off their best “walrus breath” photos on Instagram. You can find more details on that on their website.
As off as the promotion sounds, it kind of fits, given Smith’s long-lasting support of weed. With acceptance of marijuana growing more and more popular, it was only a matter of time before film studios began reaching out to dispensaries to promote their films, especially those that are heavily associated with the drug. Remember, you only have a few short weeks before Mr. Tusk and White Walrus go up in smoke, so get on it, smokers.
