Just a week after Adidas introduced the Yeezy Boost cleat, they have been banned from the NFL. The league announced that the cleats violated their dress policy, citing a rule that cleats must be “one dominant base color”. They then sent DeAndre Hopkins a $6,000 fine for wearing a pair in the Texans week 1 win over the Bears. This controversy has drawn plenty of comparison to the infamous “banned” black and red Jordan 1s.

https://www.instagram.com/p/BKItc9EA5eY/?taken-by=deandrehopkins&hl=en

This couldn’t be better PR for Kanye West, especially after DeAndre Hopkins announced he would wear the Yeezy cleats again “if Kanye agrees to pay the fine”. For West, $6,000 is a steal for this kind of exposure compared to traditional advertising. Adrian Peterson and Von Miller also received their own pairs of Yeezy cleats which they shared on twitter, but opted not to wear them during their games. Kanye could also just release them in a solid color, making them perfectly legal. Baseball will be the next sport to get Yeezy cleats, the Pittsburgh Pirates Andrew McCutchen has already expressed his desire for a pair.

Officially released on September 15th, the Yeezy “Turtle Dove” 350 cleats retail for $250, and sold out immediately.