[Interview] North Coast Music Festival 2013: Cherub

Cherub by Bobby Reys

Photos by Bobby Reys

Cherub has been steadily building a name for themselves since crossing paths three years ago with a common musical goal. It was simple, guitarist Jordan Kelley had a sound he wasn’t quite sure how to achieve, Jason Huber had just the voice and production skills to make it happen. Having found each other in Nashville, TN, the pair created Cherub, a hybrid dance/funk electro-pop that has drawn comparisons to Prince and Pharrell. Over the past two years the duo have watched their stars rise exponentially, playing Bonaroo and Electric Forest, along with a successful SXSW in Austin last year buoyed by supports from the Red Bull Sound Select series. This year Jason and Jordan  jumped on tour with Gramatik in the spring and, with festival season out of the way, will begin a Fall tour with ProbCause, Mansions on the Moon and Pell. We had the opportunity to sit down with the pair before the played the Dos Equis stage, check out the conversation below.

Jake: The two of you have had a crazy year or so since latching on with the Red Bull Sound Select series, what’s it been like?

Jason: I mean it’s been a really crazy year, we’ve had to take a lot of pictures of moments and step back. We’ve just been kind of doing our thing and then all of a sudden you’ll look back and be like “woah, this is really awesome what we’re getting to do.” We’ve had so many amazing opportunities, all the stuff through Red Bull-they’ve just been putting us on time and time again and have been super awesome about letting us do our own thing and supporting what we’re doing-it’s been a really great way for us to continue doing exactly what we’re doing and do cool stuff at the same time.

Jake: Yeah, the Red Bull show at SXSW in Austin was where I first saw you, all the way back at the beginning of festival season.

Jordan: Yeah, this year’s SXSW was a total redemption for the year before. We had a shitty first year we went there and totally redeemed ourselves and it was great.

Jason: We played our first gay bar at SXSW this year. It was a great show, a really, really great show.

Jake Krzeczowski

Jake Krzeczowski is a writer based in Chicago. Since graduating from the University of Iowa in 2012 he has written for the likes of The Chicago Sun Times, Complex Magazine, and Elevator Magazine.

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