You may not have noticed it if you were tuned in to the Steelers/Bengals game last night, but there was a bit of history made as Apple unveiled the first commercials for their newly-unveiled iPhone 5C. The new version is basically a plastic version of the iPhone 5 and has been lambasted by critics since it was first announced to the public last week. While the specs are beside the point, Apple’s marketing team seemed to take a page out of 2006 with the white background and kitschy music. “Ring Ring” by Sleigh Bells plays in the background as the mold is seemingly poured for the plastic pieces. If you were wondering, this version comes in a variety of colorways, but you’ll figure it out quickly if you weren’t privy to that knowledge. Check out the ad below.