Ever since Back to the Future Part II was released in 1989 (and perhaps even before then), hoverboards have been a dream for both impressionable young men and science fiction fans. What’s there NOT to love about skateboarding without wheels, to have the ability to float in-air with nothing but your own momentum to move you along? There have been many hoverboard announcements in the years since Marty McFly went back to the future, but never have any of them been real… until now.
…or not. Earlier today, a company called HUVr Tech released a video demonstrating their own version of the Back to the Future Part II hoverboard, complete with a star-studded cast testing the new tech out. Famous pro skateboarder Tony Hawk, former football star Terrell Owens, Schoolboy Q, actress Agnes Bruckner, Moby, and Doc Brown himself Christopher Lloyd are featured in the video, sharing laughter and excitement as they’re taken off of the ground.
Of course, the video is fake, utilizing some clever CGI and editing techniques. However, the real question (and my main source of interest) remains: Exactly what is HUVr Tech advertising? With the heavy push of a mobile app (“coming soon” as seen on the HUVr Tech website), this admittedly interesting video has definitely made waves across the internet. My bet is on the promotion of Tony Hawk’s new mobile-exclusive video game, which was announced last week. However, major entrepreneur Mark Cuban is also involved with the company, and a mobile game isn’t exactly the type of stuff Cuban typically backs.
Honestly, I’m erring on the side of clever viral marketing, but in the very very slim chance that the HUVr Tech is, in fact, legitimate, I’ll probably be one of the first people to pre-order. Watch the video below and find out for yourselves!