No matter how enticing a film’s trailer may be, how amazing a film’s director is, how talented the actors are, without the proper advertising/marketing, it’ll fall to the wayside to the many other films getting a proper push. When the trailer for Welcome to Yesterday was released in December, I was sold on it. After all, I’m a sucker for time travel films, and the film carried a similar tone to Chronicle, one of my best sleeper hits of recent memory. However, after that initial trailer release, there was nothing. Much more news came out of producer Michael Bay’s camp in regards to Transformers: Age of Extinction, but come on… that’s Transformers.
Rather than rushing the film to release (its theatrical release was originally set for February 28th), Bay has decided to delay the film, wanting to give it a personal look-over. Also abetting the release is the aforementioned lack of advertising, which will be handled by MTV Films going forward. The film is assumedly complete, but will still be delayed to either summer or fall to ensure audiences are even aware of it. While any film delay is a tough pill to swallow, especially for a film you’re anticipating, this is the right move to make by Bay and the studio. Welcome to Yesterday shows some promise, and that potential is thankfully being noticed by the important higher-ups.
[via /Film]