Apple has succeeded in swinging a third LVMH executive over to their team, welcoming their newest member Patrick Pruniaux, the former vice president of sales at the luxury Swiss watch industry Tag Heuer. While he’s coming into the company serving an unspecified role, the New York Times reports that it’s most probable for Pruniaux to contribute his wisdom to the newest Apple gadget, the iWatch, expected in stores in the fall of 2014.
The two other fashion executives Apple has lured over with its forbidden fruit include Angela Ahrendts, former CEO of Burberry, and Paul Deneve, former CEO of YSL. Both Ahrendts and Deneve have previously been executives at LVMH.
It seems that Apple is coming to terms with the main message The Next Black has been trying to communicate to wearers of attire worldwide: that advances in technology will have no choice but to ultimately integrate themselves with advances in fashion. Autumn of 2014 will be a telling step in our developing world of wearable technology.