Chicago based promotion company React Presents is taking an extra step in helping to reduce Chicago crime.

React Presents this week announced their “React To Violence” campaign. React is the company behind mega-festivals Spring Awakening, North Coast, Summer Set and also Mamby on the Beach.

The “React To Violence” is the company’s campaign to improve Chicago. In a statement along with the campaign React stated, “After a record setting year of violence in Chicago, it has been nearly impossible to ignore the struggle within our beloved Windy City. That’s why React Presents is launching a “React to Violence” campaign in an effort to improve our city and ultimately, the world around us.”

React Resents and Mamby On The Beach have teamed up for a  winter campaign fundraiser, the “Mamby Plunge”.

The campaign has pledged to give all proceeds from Mamby Plunge to the nonprofit origination Bright Star Community Outreach. Staff members have also pleaded to take a plunge into Lake Michigan, if $10,000 or more is donated. The deadline for the $10,000 goal is by Saturday, March 11.

Mamby staff members Martin Godinez (Marketing Manager/Talent Buyer), Alan Brant (Social Media Manager), Zach Partin (Talent Buyer), Pat Grumley (Marketing Director), Dom Brown (Festival Marketing/Experiential), Ashley Egly (Festival Director) and Yolie Carrera (Yoga Instructor) have all agreed to take the Mamby Plunge.

The Mamby Plunge will also be held at the same location of Mamby on the Beach, at Oakwood Beach. The plunge into the lake will be on Saturday, March 11 at 2 p.m. The Mamby Plunge is open to the public.

The plunge will be able to watch on Mamby On The Beach’s Facebook page here.

Those who donate will also be entered into a raffle for VIP passes to this year’s Mamby On The Beach.

You can donate to the Mamby Plunge here!