Go Pro Camera

GoPro Files For $100 Million IPO

When it comes to cameras, the conversation tends to revolve around the two giants in the camera world, Nikon and Canon. However, there are many companies out there that produce quality cameras. One particular company found their niche in the industry and ran with it, producing a product that many people have added to their arsenal of cameras: GoPro. From its humble beginnings to being one of the world's best selling cameras, GoPro has now announced that they have officially filed for a $100m IPO. Some say that this a rather odd time for GoPro to file with the uncertainty of the market and sales being lower from the previous year, but I guess we'll have to wait see how everything unfolds.

[via Forbes]


Otto Camera

Introducing Otto: A Raspberry Pi-Powered GIF Camera

If you've ever been on the internet, you more than likely have came across a GIF. There are a few options out there where you can create your own custom ones, and Otto has stepped in as another option. Otto is a hybrid of sorts as it's part still camera and part video camera, giving the capabilities of creating your very own GIF. The camera is powered by a small Raspberry Pi computer with an accompanying app that lets you create all the GIFs you want. Otto not only makes GIFs, but is also capable of creating time lapse videos. Since the Raspberry Pi computer is installed in the camera, the possibilities are almost limitless as to what you can create with this tiny camera. As of right now, there's a Kickstarter campaign going on for Otto if you want to support it..

[via OTTO]


IG Weekly @nativechild

[IG Weekly] nativechild

Photos by @nativechild

Everybody is on their phone. Thousands of people everyday wear out their thumbs scrolling through photos, deciding which ones to post on Instagram. It’s so easy to do whether you’re a photographer or not; just point, shoot, choose a filter and post whatever you created. From funny duck face selfies, to breathtaking landscapes, to gritty city streets. Some use it as visual journal giving glimpses of their lives, while others have taken it to another level by creating works of art. All of us at Ruby Hornet are fans of the social media platform and decided to do a weekly series highlighting people whose Instagrams stand above the rest. Let us know in the comments section if you’d like to be featured, or let us know about some other cool Instagrams. Be sure to follow Ruby Hornet on Instagram, too.

This week’s featured Instagram comes from @nativechild. The photos from this Instagram gallery are some of my favorites because of their photo composition and the subject matter. You'll get a good mix of everything from shots of architecture to portraits to landscapes and everything in between. Some of my favorite shots are the ones shot at night because of the look and feel of them and how the photos are edited. Be sure to check out some of his photos here, and head on over to his Instagram for more imagery.

[via @nativechild]


Sony RX100M3 Camera

Sony RX100M3 Pictures, Specs & Pricing Leaked

Awhile back, there were rumors that surfaced of Sony working on the Sony RX100M3 after a manual of the camera was leaked. That rumor ended up have some truth to it, and now we get some more rumors involving the RX100M3.  According to Sony Alpha Rumors, someone at a Sony store in Canada leaked photos, specs, and the price of the anticipated RX100M3, claiming that it would be released sometime this week; however, they have since been taken down from the site. Some of the specs that were leaked stated that the new Sony camera would come equipped with a 20-7mm f/1.8-2.8 lens with a 0.39-inch 1.44M dot pop up OLED electronic viewfinder, a Bionz X processor, and more for about $900. We'll see what'll happen with the announcement and whether or not Sony provides any official news regarding the M3. Until then check out some of the images here.

[Via SAR]


google glass

Google Glass Available to Consumers in the U.S.

Outside of a brief purchasing window a few months ago, there wasn't a guaranteed way of getting your hands on a pair of Google Glass; tou pretty much had to be chosen to experience what it was all about. Many people have heard about Google Glass, but in some ways it's still kind of mystery until you've actually have had to wear a pair. However, that's all changed as Google has finally made Glass available to people in the U.S. for a price tag of $1500. For now, they'll only be available to those living in the States until Google really pushes the product to more consumers. Until then, they'll continue to work on improving the software and hardware, as well as bringing ways to lower the cost. If you've been dying to own Glass, you can head on over to Google's official website to buy a pair. Check out the video of some of the first to experience Glass and what they enjoyed about it.

[youtube id="zHqp5nFq5Pk"]

[Via PetaPixel]


Canon Announces New Zoom Lenses and White Rebel SL1

It looks like Canon has decided to bless Canon shooters with some new goods by announcing the release of two new zoom lenses and a white version of the EOS Rebel SL1. The first lens is a full-frame f4 EF mount L-series lens that should be an alternative to their 16-35mm f2.8L lens. Built like other L Series lenses, it's designed with weather resistances to dust and water when conditions aren't always ideal. It also sports a nine blade aperture, two UD Elements, and three aspherical elements, which should help to create high contrast images.

Canon didn't leave out the cropped frame shooters, announcing a new ultra-wide angle APS-C L zoom lens too. The new EF-S 10-18mm f/4.5-5.6 lens is considered an ultra-wide-angle zoom lens, and as BH & H states, "The optical system comprises a “large-diameter” lens element, as well as one aspherical and one UD element to control aberrations and create high-resolution, high-contrast images. Enhanced lens coatings also improve color balance while minimizing ghosting and flare."

You would think with the announcement of the two lenses, Canon would have called it a day, but they announced that they would release a new Rebel SL1 color option for Canon shooters in the US by releasing an all white version of the EOS Rebel SL1.  If you're in need of some new gear, head on over to Canon's website for prices and specs for these latest products here.

[Via B&H]


Apple has taken Lumia photography lead, Ari Partinen, off of Nokia’s

Apple Hires Nokia’s Head of Lumia Photography

Apple has been the talk of the town recently because of their rumored acquisition of Beats, and it looks like people will continue to talk with this recent news. As of June 1st, Ari Partinen, lead Nokia PureView engineer, will be leaving Nokia and starting a new position at Apple. The PureView technology has given smartphones like the Lumia 1020 and Nokia PureView 808 outstanding photo taking abilities and carry some of the best photo sensors on smartphones. This looks like a great move for Apple, and it might be a sign that the company will be stepping up its mobile photography game for the next iPhone release. There's no telling what will become of Nokia as far as their phone division is concerned, with Microsoft completing its acquisition, and now one its lead guy has jumped ship. I'm sure we can expect some new things coming from Apple that should excite mobile photographers.

[Via PetaPixel]


[IG Weekly] @charleyzheng

[IG Weekly] charleyzheng

Photos by @charleyzheng

Everybody is on their phone. Thousands of people everyday wear out their thumbs scrolling through photos, deciding which ones to post on Instagram. It’s so easy to do whether you’re a photographer or not; just point, shoot, choose a filter and post whatever you created. From funny duck face selfies, to breathtaking landscapes, to gritty city streets. Some use it as visual journal giving glimpses of their lives, while others have taken it to another level by creating works of art. All of us at Ruby Hornet are fans of the social media platform and decided to do a weekly series highlighting people whose Instagrams stand above the rest. Let us know in the comments section if you’d like to be featured, or let us know about some other cool Instagrams. Be sure to follow Ruby Hornet on Instagram, too.

This week’s featured Instagram comes from @charleyzheng. If there's one thing I do like, it's landscape photography and seeing incredible shots of mother nature. Maybe that's why I'm drawn to this Instagram gallery because its photo composition and the amazing landscapes shots of the Pacific Northwest. It's a nice change from seeing skyscrapers and the daily stuff of urban living, and the views aren't something you can't get in a big city. Be sure to check out some of her photos here, and head on over to her Instagram for more great visuals.

[via @charleyzheng]