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In the height of America’s booming music festival business, it’s time for SXSW to celebrate 30 years of music goodness with tons of exciting lineups in store. According to Twitter Analytics, one in ten Americans attended a music festival in the past year, and social media conversations around music festivals spiked 34%. There’s no question Millennial’s love a good music fest and this year SXSW isn’t looking to disappoint.
SXSW is truly a unique convergence of music, film, and emerging technologies, and continues to grow every year, gaining international recognition. Having originally stemmed from music, Austin’s music festival is rapidly approaching (March 15 through March 20), providing a long list of music lineups, with tons of surprise guest appearances.
Beyond the music, simply walking around to different venues and bars, you’re met with excited locals and fest-goers from around the globe, many of which are eager to share their art. This is alongside the occasional pop artist sighting, casually strolling amongst the crowd. Last year, walking from Austin’s infamous 6th St. to Rainey St. I literally bumped into Wiz Khalifa, while shooting a random group of dancers from Brooklyn. Later that night, I ended up backstage at the Fader Fort, meeting Chicago’s very own Chance the Rapper and Comedian Hannibal Burress, after shooting Timbaland’s surprise performance with Tink, after Travis Scott. Austin certainly doesn’t stray from it’s rock roots, providing endless indie lineups and special appearances as well.
Take a look back at 30 Years of SXSW here. Also check out a few upcoming events that I’m personally excited about below:
Santigold & Crystal Castles at Stubbs
Deftones, CHVRCHES, Vince Staples & More with SPIN
Nas, DJ Khaled, Yo Gotti & Just Blaze
Anderson .Paak & BJ the Chicago Kid at the Spotify House
Guac-N-Roll with Culture Collide
Miike Snow, Baio, The Kills, Bloc Party, Ghostland Observatory, X Ambassadors, Polica & more