[Weekend Box Office] Guardians of the Galaxy… and the Box Office

Despite the Marvel branding, Guardians of the Galaxy has always been seen as a huge risk/experiment for the company. Much like the little engine that could, not only did the film perform well at the box office (like all other Marvel properties), it absolutely demolished projected earnings. Analysts were cautious in their projections, estimating roughly $70m for the […]

[Weekend Box Office] Lucy Overpowers Hercules

This past weekend’s new releases were highlighted by two action films from different settings: Lucy, the sci-fi action film starring Scarlett Johansson as an unwitting drug mule who suddenly develops super powers and Hercules, a re-telling of the Greek mythology with Dwayne “The Rock” Johnson in the leading role. And as fate would have it, Lucy overpowered Hercules drastically at […]