Ruby Hornet's The Weekly Swarm

The Weekly Swarm: 9/3 - 9/8

Football season! Fall is unofficially back with the return of football. I hope your Sundays were spent full of grilling, drinking, footballing, and awesome times. Last week at Ruby Hornet, we shared our North Coast Music Festival coverage, the trailer for the Robocop reboot came out, Transformers: Age of Extinction will feature the Dinobots, Kodak's return to film production, Kanye and Jay Z announced their own respective tours, ShowYouSuck dropped the awesome "Girls, Nachos" video, Microsoft announced the Xbox One's release date, and more! Check everything out below.

Film

Studio Ghibli's Hayao Miyazaki is retiring
[Trailer] Neighbors
Rumor: Benedict Cumberbatch joins Star Wars Episode VII
Kurt Russell will be Fast and Furious
Watch Capcom's Street Fighter 25th anniversary documentary, I Am Street Fighter
Transformers 4 is in an Age of Extinction
[Trailer 2] Man of Tai Chi
[Trailer] Kill Your Darlings
Kodak overcomes bankruptcy, announces plans to continue film stock production
[Trailer 3] Gravity
[Trailer] Robocop
[Trailer] All is Bright
Rumor: Marvel approaching Katee Sackhoff for a Captain Marvel film?

Music

Jarred A.G.: "So I Go" (prod. by Smoko Ono)
[Video] Typical Cats: "Reflections From The Porch"
Netherfriends: "Raven-Symone Freestyle" (feat. Grade Aplus)
HighLife: "Dollar After Dollar" (feat. Koop Cantrell)
[RH Interview] North Coast Music Festival: U-God
Cults: "High Road"
Sleigh Bells: "Bitter Rivals"
[Stream] The Weeknd: "Kiss Land"
[RH Photos] North Coast Music Festival 2013 Day 1
Barber Greene Releases "Guayana" and "Dream Freak" via Public House Records
[RH First Glance] Aaron Cohen: "Stanley Kubrick" (feat. G4SHI)
[Album Stream] Janelle Monáe: 'The Electric Lady' LP
[RH Interview] North Coast Music Festival: Cherub
Police Find Weapons, Drugs on 2 Chainz Tour Bus
[Mixtape] King Chip: "44108"
Chicago Attic Jam
[RH Photos] North Coast Festival Day 2
Hunter Vaughan: "Elite Force Gamechanger Remix"
Jean Deaux: "Alone"  (prod. Nico Segal)
[RH Photos] Mad Decent Block Party (Dallas)
[Video] Young Wolf X Von Vuai: "Blue Flamingo"
[Video] MIA: "Come With Me"
[RH Interview] North Coast Music Festival: Jesse Miller of Lotus
Calliko: "FAQ" (feat. James Rowe)
Mad Decent Block Party: Q&A with Big Gigantic
Grade Aplus: "Cold as Fuck"
[RH Photos] North Coast Festival Day 3
[Video] Sasha Go Hard: "Spaz Out"
Kanye West announces Yeezus tour
Jay Z announces North American Magna Carter World Tour dates
Dee Lilly: "Aqua"
Radkey: "Romance Dawn"
Aoki American Tour feat. Steve Aoki, Pharrell & more
[Video] Audio Push: "Shine"
[Video] ShowYouSuck: "Girls, Nachos"
Rick Ross: "No Games" (feat. Future) (prod. by J.U.S.T.I.C.E. League)

Photography

[Photography] IG Weekly: digital_editz

Tech

Microsoft buys Nokia's phone division for $7.2 billion
Xbox One will be released on November 22 in North America
Facebook hashtags proven to have no viral effect
First Netflix-for-Ebook App

Other

[Events] PBRart Presents: Lost Ideas (9/6); ArtWARENESS (9/12)


First Netflix-for-Ebook App

Oyster has launched the first viable subscription service for E-books for your favorite handheld device. Comparable to a Spotify or Netflix, services that allow users to access millions of media items with the click of a mouse, Oyster's app will allow users to read from over 100,000 e-books for just under $10. Currently, the company is in the process of raising the necessary funding for the behemoth undertaking and plans to unveil the app to the public soon. For now, it is available on a first-come, first-serve, invitation-only basis. Who knows, it could be a game-changer: think of the kid who knows everything about Heisenberg suddenly having access to Chaucer. Pictures below.

oyster1 oyster2

[via Mashable]


Facebook hashtags proven to have no viral effect

Remember back in June when Facebook implemented hashtags to their site? I personally wasn't a fan of the addition, simply because Facebook's social network doesn't exactly promote natural viral spread amongst its users the way Twitter does. The reason for this is because Facebook is mostly built as a website for friends and family to connect with each other, as well as allowing businesses to seep through these connections for advertising and marketing. Because of these connections, it's somewhat of a closed-off, private social network that doesn't allow for full public access the same way Twitter does. For hashtags and metadata collection to have a real impact, they need to be tracked within a large public space that isn't limited to the X amount of friends John Doe is connected to.

Research done by EdgeRank Checker recently proves that the addition have hashtags have had no viral effect on Facebook. In fact, Facebook updates without hashtags had more of a viral reach than updates that did. EdgeRank hypothesized the reason behind this was due to users simply not clicking on the hashtags because brands/users weren't using hashtags properly. However, I personally believe this is due to the closed access on Facebook that I mentioned previously.

Whatever the case, Facebook tried to ride Twitter's wave a bit too slate. Now, status updates are littered with pointless hashtags that don't even lead to anything. Thanks, Mark Zuckerberg!

[via CNET]


Xbox One will be released on November 22 in North America

Microsoft's next generation gaming console, the Xbox One, has been given a launch date. On November 22nd, a week following the PlayStation 4's release, the Xbox One will be available in North America and 12 other markets. The console will retail for $499 and will include a controller, Kinect sensor, and headset.

November's gonna be a packed month for gamers. Which team are you on - Xbox One or PlayStation 4? WiiU owners need not apply.

[via Destructoid]


Microsoft buys Nokia's phone division for $7.2 billion

Microsoft's presence in the phone industry is about to increase. Earlier today, it was announced that the company has bought out Nokia's handset division for 5.44 billion Euros (roughly $7.2 billion). What this means for Microsoft is a much larger stake in the phone industry currently dominated by Apple and Samsung. Nokia's boss, Stephen Elop, will be rejoining Microsoft after initially leaving the company to help run Nokia back in 2010. It's rumored that he will be groomed to become Microsoft's CEO after current Microsoft CEO Steve Ballmer announced his intentions to retire after 12 months.

The news comes with a bit of sadness as Nokia hasn't had much of a hold on the phone industry they once were atop of. As recently as 2013, the company had a 40% market share, but that percentage has dwindled to a lowly 15%. The Finnish company will focus their attention on their "networking equipment unit, navigation business and technology patents."

Such is the fate of many technological businesses unable to adapt within an industry full of technological advances everyday.

[via Yahoo]


Microsoft buys Nokia's phone division for $7.2 billion

microsoftnokia

Microsoft's presence in the phone industry is about to increase. Earlier today, it was announced that the company has bought out Nokia's handset division for 5.44 billion Euros (roughly $7.2 billion). What this means for Microsoft is a much larger stake in the phone industry currently dominated by Apple and Samsung. Nokia's boss, Stephen Elop, will be rejoining Microsoft after initially leaving the company to help run Nokia back in 2010. It's rumored that he will be groomed to become Microsoft's CEO after current Microsoft CEO Steve Ballmer announced his intentions to retire after 12 months.

The news comes with a bit of sadness as Nokia hasn't had much of a hold on the phone industry they once were atop of. As recently as 2013, the company had a 40% market share, but that percentage has dwindled to a lowly 15%. The Finnish company will focus their attention on their "networking equipment unit, navigation business and technology patents."

Such is the fate of many technological businesses unable to adapt within an industry full of technological advances everyday.

[via Yahoo]


Ruby Hornet's The Weekly Swarm

The Weekly Swarm: 8/26 - 9/2

I hope you all had an amazing Labor Day weekend. If you're one of the many that attended this year's North Coast Music Festival, I hope you enjoyed all of the mud, dancing, friendship, and music from all of the artists. We'll have our North Coast coverage coming to you throughout the week. Before then, let's recap last week, shall we? The Avengers: Age of Ultron cast its villain, Taylor Bennett dropped his debut, The Taylor Bennett Show, Chance the Rapper made an appearance on Lil Wayne's Dedication 5 mixtape, Nintendo announced the 2DS, supermodels posed as internet browsers, and so much more. Click below to run through all of Ruby Hornet's content over the last week!

Film

[Trailer] Divergent
Ong-Bak: The Thai Warrior's Tony Jaa cast in Fast and Furious 7
First details of Brad Bird's Tomorrowland revealed
Behind the scenes photos of Martin Scorsese's The Wolf of Wall Street
[Short Film] The Many Lives of William Klein (2012)
[Video] Dean Norris spoils Breaking Bad's ending... kind of
Todd McFarlane wants the Spawn reboot to be a horror/thriller
[Trailer] Dallas Buyers Club
Mitch Hurwitz wants to do an Arrested Development film before a new season
James Spader cast as Ultron in The Avengers: Age of Ultron
Ethan Hawke says Richard Linklater's film, Boyhood, will be released in 2014
[Trailer] We Are What We Are
[RH Review] I Declare War

Music

[Video] Taylor Bennett: "Rolling With The Gods"
[RH First Glance] Danny Avila: "Tronco"
[RH Premiere] whysowhite: "Live At The Firehouse"
[RH First Glance] Exit Ghost: "Speaker"
Dally Auston: "Through The Wire"
Joey Bada$$: "Killuminati Pt. 2"
Smokers Club Announce Fall Tour Featuring Ab-Soul, Joey Bada$$, The Underachievers & More
Eminem: "Berzerk"
[RH Events] Ruby Hornet & CrowdNoize Present: whysowhite, KSRA, Touch People
[Video] TV On The Radio: "Million Miles"
[Video] Kembe X: "Rap Game"
Auggie the 9th: "NegaSnot" X "Shonen Punx"
[Mixtape] Arjaye Jeter: "All In One Day"
[Album] Party Supplies: "Tough Love"
[Video] Frank Leone: "LiFE"
[Video] Danny Brown On Sway In The Morning (Freestyle + Interview)
[Album] Ghost Wave: "Ages"
Placebo: "Too Many Friends" (The Bloody Beetroots Remix)
Yeezus Remix Album Featuring Miley?
Portugal. The Man Shares "Evil Friends Remix" By Jake One Ft. Danny Brown
[Video] Chance The Rapper in London
Riot Fest after parties announced
[Video] Danny Brown: "ODB"
[Video] Shigeto: "Detroit Part 1"
Flying Lotus will DJ his own Grand Theft Auto V radio station, FlyLo FM
[Video] Isaiah Toothtaker X Gunplay: "Frownin (Blue Sky Black Death Remix)"
[Video] Real T@lk: "Trill Flow Pt.2" (feat. L.A. VanGogh & Lili K)
[RH First Glance] Justiiice: "NuChoppa"
[Video] Jay Z: "Holy Grail" (feat. Justin Timberlake)
[EP] Manny P: "MSTRPCE"
[Video] Caleb James: "6AM"
Animuse: "Don't Go" (feat. Auggie the 9th and Blakkass Westley)
[RH Video Premiere] Netherfriends 8/20 Bust
Lucki Eck$ & Monster Mike: "Whole $tain"
Mathien: "Shine"
[Video] Vic Mensa Announces INNANETAPE‘S Release Date
[Mixtape] Lil Wayne: "Dedication 5"
Desaparecidos 2013 Fall U.S. Tour
[Mixtape] Taylor Bennett: "The Taylor Bennett Show"

Photography

[Photography] IG Weekly: Corbichov
[Photography] Interview Magazines "Model Issue" [NSFW]
[Photography] HypeTrak's "Yeezus" Album Project
[Photography] Estevan Oriol Sues H & M & Brandy Melville
[Photography] Models as the Five Major Internet Browsers
[Photography] Miranda Kerr Stars as Adult Film Actress Cicciolina for ‘V Magazine’ [NSFW]

Tech

Microsoft Points have finally been phased out
[Video] Nintendo announces 2DS, a portable alternative to the 3DS
[Trailer] Grand Theft Auto V


[Trailer] Grand Theft Auto V

The final, final, final official trailer for Rockstar's Grand Theft Auto V has been released. The trailer gives extra exposition on the film's narrative, which will follow the three primary protagonists as they build up their notoriety in Rockstar's pastiche of Los Angeles, San Andreas. With the size of GTA V's map reportedly larger than GTA IV's, San Andreas', and Red Dead Redemption's maps combined, the mayhem and destruction will be increased exponentially.

Grand Theft Auto V will be in stores in the middle of September. For those wondering about the full song listing following yesterday's news that Flying Lotus will DJ and curate his own show, we're waiting on the full track list before we post. However, from what I've heard, there's gonna be a radio station for everybody, even pop music fanatics. Stay tuned.

http://youtu.be/hvoD7ehZPcM